Experienced Product Marketing Manager specializing in B2B Tech and SaaS, with 5+ years of hands-on experience in content strategy, SEO, process automation, and inbound marketing. I come from a software development background, which helps me understand the technical side of products and translate it into value-driven messaging that resonates with buyers.
I'm a strong advocate of AI-first work productivity; using AI tools, agents, and automation to scale content, optimize workflows, and move faster without losing quality. From HubSpot to CapCut, GSC to GPT; if it saves time and adds value, I’m using it.
What you’ll find me doing at Sighthound:- Running inbound marketing strategies
- Reviewing and nurturing leads in HubSpot
- Building and tweaking automation workflows and sequences
- Managing email campaigns that actually get replies
- Creating content that informs and engages
- Collaborating with Sales and Customer Success teams
- Researching market trends and competitors
- Keeping website copy and social posts on point
- Designing and updating sales enablement materials like brochures, factsheets, technical spec documents, partner decks, and more
Oh! And not to forget the NPS campaigns and feedback loops to keep us aligned with what customers really want.
Skills & Expertise
- Go-to-Market (GTM) Strategy
- Messaging & Positioning
- Product Launches
- Value Propositioning
- Competitor Research & Analysis
- Market Research
- Sales Enablement
- Inbound Marketing
- Lead Nurturing
- Outbound Email Marketing
- Lifecycle Campaigns
- Content Calendar Management
- Revenue-Focused Storytelling
- Search Engine Optimization (SEO)
- HubSpot CRM
- Marketing Automation
- Google Analytics (GA4)
- Google Search Console (GSC)
- Funnel Optimization
- Data-Driven Decision Making
- Cross-Functional Collaboration
Certifications
HubSpot Inbound Certified
Foundations of Digital Marketing & E-commerce
Customer Service
Get in Touch
Have a project in mind, or just want to connect? Let's talk!
Connect on LinkedIn