I work between product and market on AI, computer-vision, and edge products: learning how a technical product actually behaves, deciding what buyers need to know, and turning that into positioning, launch narratives, sales material, and content people can use.
Sighthound · 6+ years across product marketing, content, SEO, and automation
I own positioning and messaging for Redactor, and I built the process that turns each release into a clear market story. News post, product pages, and sales enablement on a set cadence, instead of scrambling every time engineering ships.
I led the positioning and rollout for the Retriever brand across the ALPR product and demo pages, and wrote the copy and build direction. Then we rebuilt the public demo end to end. I handled the sign-up gate, the positioning, and the frontend fixes (including a Cloudflare Worker so ad-blockers didn't break the gate), and stood up the demo domain. Engineering handled the backend and infra, and release calls were made together.
I build my own AI tools instead of just using them. I've written a set of Claude skills I run day to day, including one that pulls marketing actions out of meeting notes and one that keeps a live register of what we're actually allowed to claim in public. I also build the HubSpot lifecycle automation, checkout hardening, trial and form routing, demo follow-ups, so the right thing fires at the right stage.
I built and shipped software before I marketed it: Unity games, then product management, then marketing. So I can sit with product and engineering, follow how something actually works, and translate it into positioning that survives contact with a technical buyer.
I work AI-first, and I build the tools, not just use them. I've written a set of my own Claude skills, including meeting-to-action analysis and a live claims register that keeps our messaging sourced. The point isn't to label things "AI-powered." It's to spend less time on repetitive work and more on decisions.
2023–present
Positioning, launches, sales enablement, and content for Redactor and ALPR+/Retriever.
2021–2023
Paid campaigns, competitive and pricing research, and Python automation for an Amazon growth agency.
2016–2020
Built and shipped mobile games, then owned product roadmap and growth.
Pakistan · Fully remote