I work between product and market on AI, computer-vision, and edge products: learning how a technical product actually behaves, deciding what buyers need to know, and turning that into positioning, launch narratives, sales material, and content people can use.
Sighthound. Software to product to marketing.
I own positioning and messaging for Redactor, and I built the process that turns each release into a clear market story. News post, product pages, and sales enablement on a set cadence, instead of scrambling every time engineering ships.
Read the work notes ↗I led the positioning and rollout for the Retriever brand across the ALPR product and demo pages, and wrote the copy and build direction. We rebuilt the public demo end to end, including its sign-up gate and frontend fixes.
Read the work notes ↗I build Claude skills, sourced claims governance, and HubSpot lifecycle automation so the right thing fires at the right stage.
Read the work notes ↗I built and shipped software before I marketed it: Unity games, then product management, then marketing. So I can sit with product and engineering, follow how something actually works, and translate it into positioning that survives contact with a technical buyer.
I use AI as part of the work, not as a label. My workflows include meeting-to-action analysis, a live claims register that keeps messaging sourced, and content systems that make recurring work easier to inspect and improve.
2023–present
Positioning, launches, sales enablement, and content for Redactor and ALPR+/Retriever.
2021–2023
Paid campaigns, competitive and pricing research, and Python automation for an Amazon growth agency.
2016–2020
Built and shipped mobile games, then owned product roadmap and growth.
I work with technical B2B teams when the product has changed, the positioning has not, or sales and engineering are telling different versions of the same story.
For a closer look at GTM and positioning sprints, fractional product marketing, and PMM advisory, visit the consulting page.
Selected articles and product notes on technical product marketing, AI, and the practical work between product and market.
Pakistan · Fully remote