GTM & Positioning Sprint
For a product, audience, or release that needs a clearer market story.
Typical focus:
- Positioning and messaging
- Product narrative and launch material
- Website and sales-content direction
I read the architecture docs before I write the homepage.
Fractional product marketing for technical B2B companies where the product takes more than five minutes to explain.
When this is useful
The product changed. The positioning did not.
Engineering knows why the product matters. Sales is telling the story six different ways.
The website contains claims nobody remembers approving.
Every product launch starts the messaging process from scratch.
Live Claims Register
A sourced record of product capabilities, benchmarks, and approved claims so website copy, sales decks, and launch material remain aligned with what engineering actually ships.
It creates a working reference for the people writing and reviewing market-facing material, rather than a set of scattered facts that need to be rediscovered at every launch.
Ways to work together
Fractional Product Marketing
For technical B2B teams that need product marketing work integrated with product, engineering, sales, and the broader marketing system.
Typical focus:
- Launch planning and execution
- Sales enablement and content
- Lifecycle and marketing-system improvements
PMM Advisory
For leaders who want a practical outside view on positioning, launch readiness, market-facing claims, or the product marketing process.
Typical focus:
- Message and website review
- Launch and sales-material review
- Marketing-systems and claims-governance review
Start a conversation
If the product is technically strong but hard to explain clearly, email contact@harisajmal.com or connect on LinkedIn.